Brittany Gabey

DESIGN + ILLUSTRATION

Project Research

Knowing Ladybird needed a redesign of their major communication points, I started this project by developing a brand audit and researched complimentary visual themes and concepts for future communication materials. From there I created and presented research based design options for these communication points, all of which interrelating as a system.

Website Design & Development

The idea for Ladybird's website was developed from roadside country cafe menus, a concept that related to Ladybird's basecamp theme. I curated the photography from a recent photoshoot the restaurant produced and I found the illustrations in a vintage engraving collection to reinforce Ladybird's vintage inspired motifs. After developing the website, I created a tutorial for the staff about site maintenance.

Menu Design

The Ladybird menus list a large offering of items and required a minimal treatment of the design system I created for them. The dinner menu was already treated like a "survival guide" and per the client request I kept the structure and theme of the menu while greatly improving its clarity and styling.

Event Planning Guide

The Event Planning Guide was an entirely new communications piece for Ladybird, meant to act as a highly informative piece about their events packages. The guide exists as a pdf or can be printed as specific one sheets.