Brittany Gabey
DESIGN + ILLUSTRATION
Identity development
As a first step, I facilitated a creative audit to help define the visual themes and motifs related to the Honeypot concept. From there, I created a logo that would serve as a cornerstone for the Honeypot brand. At once effortless and wild, this logo type communicates the juxtoposition and advendure of bringing femininity into a male dominated industry.
Brand Communications
Based on my research findings and logo design, I created a full brand identity that retains a flexibility for inexhaustible creative exploration. Since then I've developed various communications for potential collaborators, fundraising dinners and promotional materials. Below is our first communications piece, a post-card styled press kit to invite fellow chefs, writers and photographers to contribute to Honeypot.
Post-Card Press Kit
The Honeypot website is kept simple, working with the few images we started with.
The Honeypot Website
Home Page
The imagery througout the website was kept large and dominant where possible. I wanted to recreate the aesthetic experience of working with food, seeing the beauty in its textures, form and color. For our featured content I mimicked an editorial layout, giving the reader breaks in the long form writing and adding visual interest.
About Page
Featured Content
Promotional Materials
To raise funds and promote our message, Honeypot hosts promotional and fundraising dinners featuring female chefs from the locale of the dinner. Below are examples of invitations, menus and posters for two of the dinners Honeypot has put on, "Hey Honey" in Atlanta and "Bruise Viole"t in Austin.
Promotional Dinner Collateral
Invitations for HEY HONEY Promotional Dinner
Menu for Invitations for HEY HONEY Promotional Dinner
Bruise Violet Fundraising Dinner Poster
Bruise Violet Fundraising Dinner Menu
Another revenue source Honeypot is currently developing is merchandise. Sold at promotional dinners in the past, I've developed a variety of items that communicate the Honeypot spirit.
Swag
"Hey Honey" & "Logo" T-shirts
"Logo" Vinyl Stickers
"Love You Bunches" & "Chef Hold" Vinyl Stickers
"Chef Hold" Enamel Pin
"Hustler" Vinyl Stickers
"Logo" Enamel Pin